How to Maintain 100% Deliverability When Using AI for Emails

Even the best copy fails if it ends up in spam. Maintaining deliverability requires proper authentication, list management, and content hygiene. Twirly AI provides built-in tools to keep your emails landing in the inbox.

Authenticate Your Sending Domain

Setting Up SPF, DKIM, and DMARC

• Add SPF record: v=spf1 include:twirly.ai ~all.

• Generate DKIM keys in Settings → Security.

• Enforce DMARC with policy p=quarantine or p=reject.

Verifying in Twirly Settings

• Twirly UI shows ✅ when authentication passes.

Warm Up New IP Addresses

Gradual Volume Increases

• Use Twirly’s Schedule feature to start at 100 sends/day, doubling weekly.

Monitoring Bounce and Complaint Rates

• Track metrics under Analytics → Deliverability.

Maintain List Hygiene

Automated Cleaning of Invalid Emails

• Enable Bounce Processing to remove hard bounces automatically.

Re-Engagement Campaigns

• Target dormant subscribers with a win-back series before removal.

Monitor Sender Reputation

Twirly’s Reputation Dashboard

• View Sender Score and Inbox Placement.

Third-Party Tools

• Link to Google Postmaster and MXToolbox for external checks.

Avoid Spam Triggers in AI Copy

Flagged Words and Punctuation

• Avoid ALL CAPS and excessive exclamation marks.

Spam-Score Tests

• Run each email through Twirly’s spam-score checker before send.

Next Steps: Review your deliverability settings in Twirly AI today. Authenticate your domain, warm up IPs, and clean your lists to ensure perfect inbox placement.