Ensuring GDPR & CAN-SPAM Compliance in AI-Generated Emails
Jun 24, 2025
Sending AI-crafted emails at scale brings compliance challenges. GDPR in Europe and CAN-SPAM in the U.S. impose strict rules on consent, content, and unsubscribe handling. This guide shows how Twirly AI’s features help you meet these requirements.
Overview of GDPR & CAN-SPAM Requirements
Consent and Opt-In Standards
GDPR requires explicit consent and record-keeping of opt-ins.
CAN-SPAM mandates a visible unsubscribe link in every email.
Key Differences Between EU and US Rules
GDPR: Data subject rights, privacy by design.
CAN-SPAM: Freedom-based, requires correct header and subject line.
Capturing & Managing Consent in Twirly AI
Embedding Consent Checkboxes
In Forms → Design, add a mandatory consent checkbox.
Store consent timestamp and IP in Twirly’s audit logs.
Audit Logs and Record-Keeping
Access Compliance → Audit Trail for records of consent and data access.
Automated Unsubscribe Handling
One-Click Unsubscribe Links
Twirly automatically appends an unsubscribe footer.
Requests update suppression lists within 24 hours.
Global Opt-Out Management
Use Suppression Lists to prevent any future sends to unsubscribed addresses.
Data Retention & Right to Be Forgotten
Setting Retention Periods
In Settings → Data configure retention (e.g., delete after 2 years).
Handling Deletion Requests
Enable automated workflows to permanently erase personal data on request.
Monitoring & Reporting Compliance Metrics
Bounce, Complaint, and Unsubscribe Rates
Dashboards show live metrics under Analytics → Deliverability.
Scheduling Compliance Reports
Set weekly PDF reports for legal review under Reports → Schedule.
Next Steps: Review your Twirly AI configuration to ensure all compliance settings are enabled. Conduct a quarterly audit to stay ahead of regulatory changes.