Personalize Your Outreach: AI-Powered Email Templates That Convert

In a crowded inbox, personalization is your edge. Twirly AI’s dynamic templates and conditional content blocks help you craft outreach emails that feel one-to-one, even at scale. Discover how to leverage these features for higher open and reply rates.

Benefits of Personalized Email Outreach

Improved Open and Reply Rates

• Personalized subject lines see up to 50% higher open rates.

• Dynamic greetings boost reply rates by 30%.

Case Study: 2× Response with Dynamic Templates

• A B2B SaaS company doubled their reply rate by merging {{first_name}} and {{company}} fields.

Using Twirly’s Template Library

Exploring Prebuilt Outreach Templates

• Navigate to Templates → Outreach.

• Browse by industry: SaaS, e-commerce, recruiting.

Customizing for Your Industry

• Adjust tone via the Style Slider (Professional ↔ Casual).

• Save and categorize templates under My Outreach.

Dynamic Fields & Conditional Content

Merging Tags for Personalization

• Use tags like {{role}}, {{last_interaction}}, {{webinar_attended}}.

• Ensure fallback defaults to keep flow.

Hiding or Showing Blocks

• Use conditions:

  {% if webinar_attended %}
    Thank you for attending our webinar!
  {% endif %}
  
  

Crafting Follow-Up Templates

Frequency and Timing Best Practices

• Send first follow-up at 48 hours, second at 5 days.

• Limit to 3 total to avoid fatigue.

Automating Reminders in Twirly

• Set follow-up rules under Automation → Outreach Sequences.

A/B Testing Your Templates

Split Testing Subject Lines and Bodies

• Under Experiments → A/B Testing, test one variable at a time.

• Compare open and reply metrics.

Reading Twirly’s Test Reports

• Review Charts and Statistical Significance in the results tab.

Integrating with CRMs for Deeper Personalization

Syncing Fields from Salesforce/HubSpot

• Go to Settings → Integrations and connect to your CRM.

• Map fields like Lead Source, Deal Amount.

Keeping Data Fresh with Two-Way Sync

• Enable sync for updates in both directions to avoid stale info.

Next Steps: Start customizing your outreach templates with dynamic fields in Twirly AI and watch your response rates soar!